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Ruby Launch Shanghai – blendbrothers
For the world launch of the “RUBY” chocolate – the fourth type of chocolate after milk, dark and white – we created a menu with paired drinks and music, related to the marketing launch of the “RUBY”.
RUBY stands for hedonistic indulgence, focused on the millenials who are traveling over the world through internet and social media. We took the guest on a journey around the world with hidden links to this new type of chocolate.  We served 100 guests  during a 2 days press launch.